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QVC parent company rebrands as Qurate Retail Group

Plans to rename the company were announced at the start of the month. And while the eight retail brands that comprise Qurate sell in many more sectors than just cosmetics, personal care, and fragrance; beauty is big business in the video commerce, ecommerce, and mobile channels where Qurate thrives.

7 Gadgets You’ve Never Heard Of but Absolutely Need

Anyone who is makeup-savvy knows how much time and effort you can spend in the morning applying foundation. The blendSMART (starting at $69) can be used with powder or liquid foundation, and since it evenly distributes your makeup, you’ll probably use less of the product.