The Most Advanced Blending Brush
Our makeup brush that does what you want … effortless and even makeup coverage regardless of your skill level. Our rotating brush heads spin faster than the human hand, use less of your favorite makeup, and best of all deliver consistently natural, airbrush results.
Hailed by Oprah Magazine, Vogue, and The Wall Street Journal as a device that delivers a flawless finish.
Flawless Makeup In Minutes
“It’s a game
— Wall Street Journal
Powered by innovation, design and disruptive technology, our mission is to significantly improve conventional tools and methods for applying makeup and skincare products.
Our first product line is blendSMART, a time-saving and multi-functional applicator that uses a patented rotating technology that replicates the wrist motion of professional makeup artists to deliver consistently flawless results no matter your skill level. You use less makeup for healthy more natural makeup application that doesn’t clog pores or deposit into fine lines.
Carol Martin, a cosmetic surgery consultant and former model, invented the concept of the rotating makeup brush while suffering from a wrist injury. From there, we created a patented technology that mimics the rotating motion that your wrist makes to blend makeup easier, faster and with consistently better results, regardless of skill level. During our discovery and research, we tested sonic technology but determined that oscillating, vibrating and sonic pulsing are not effective at applying makeup or skincare products, even though they are effective at removing makeup and exfoliating. Working closely with professional makeup artists, engineers, and designers for 2 years, we fine tuned our rotating technology to replicate the wrist motion that delivers consistently flawless results.
In 2015, blendSMART launched on the world’s largest home shopping network and impressively sold out in the US, UK, Italy, and Germany. Since the end of 2016, blendSMART has sold over 150,000 units and is available at Sephora.com, Dermstore, Revolve, Costco.com and many other prestige sites. In the spring of 2017, blendSMART launched on Sephora EU and expanded the spinning revolution into Europe. blendSMART received recognition as a 2015 QVC Customer Choice Beauty Award Nominee for best beauty innovation and was a finalist in the 2016 #beauty20 Los Angeles Award for Best Beauty Start-UP as well as a nominee for Influenster’s Choice Awards. blendSMART was a 2017 Foundermade Beauty Challenge Finalist.
Beyond launching our e-commerce programs last year, we started our retail expansion this year into department stores as well as prestige boutiques. To ensure the best blendSMART experience and valid warranties, please only purchase our products from an authorized retailer or reseller.
Co-Founders of blendSMART
Worth Beauty is led by Steve and Lori Machiorlette, a seasoned husband-wife team with experience from start-ups to established companies. As CEO, Steve brings strong strategy and operational expertise along with extensive intellectual property experience. As President, Lori guides our product development strategy, as well as forging domestic and international distribution partnerships, directing sales, and managing marketing and public relations. Our team also includes part owners Scott Brient and Kyle Globerman, both patent lawyers with engineering degrees. Charles Wu, based in China, manages our overseas production including Quality Control/Quality Assurance. Additionally, our Houston-based team has expertise in logistics, EDI, large account services, quality control, social media, accounting, and finance. For those with standout skills and a passion for beauty, we are always looking for the right team member to join our next-gen beauty and personal care company. Our corporate offices are located at 3101 Richmond Avenue, Suite 120, Houston, Texas 77098.