The Most Advanced Blending Brush

We’re challenging the status quo with a beauty tool that’s simple and significantly improves makeup and skincare application compared to traditional brushes, sponges and fingers.

Our motorized makeup brush delivers effortless and even foundation coverage regardless of your skill level. Mimicking the motion endorsed by professional artists, our fibers spin faster than the human hand, use less of your favorite makeup, and best of all deliver consistently natural airbrush results.

Hailed by Oprah Magazine, Vogue, and The Wall Street Journal as a device that delivers a flawless finish.

 

Flawless Makeup In Minutes

It’s the only makeup brush you’ll ever need. With just one mechanical handle, chose any of our interchangeable blendSMART brush heads for applying foundation, blush, bronzers, highlighter, contour and even sunscreen. It’s the ultimate blending brush.

“It’s a game
changer.”

— Wall Street Journal

 

OUR MISSION

Powered by innovation, design and disruptive technology, our mission is to significantly improve conventional beauty tools and methods for applying makeup and skincare products. The results deliver natural and radiant complexion for the everyday beauty seeker.

OUR HISTORY

Carol Martin, a cosmetic surgery consultant, and former model invented the concept of the rotating makeup brush while suffering from a wrist injury. During discovery and research, we determined sonic technology’s vibrating and sonic pulsing ineffectively applied makeup and skincare products. Working with professional makeup artists, engineers, and designers, we patented rotating technology to replicate the wrist motion of the professionals.

blendSMART received recognition as 2015, 2016, and 2018 QVC Customer Choice Beauty Award Nominee for best beauty innovation and was a finalist in the 2016 #beauty20 Los Angeles Award for Best Beauty Start-UP as well as a nominee for Influenster’s Choice Awards. blendSMART was a 2017 Foundermade Beauty Challenge Finalist and Oprah Tech Favorite in Sept. 2018.

Co-Founders of blendSMART
Worth Beauty is led by Steve and Lori Machiorlette, a seasoned husband-wife team with experience from start-ups to established companies. As CEO, Steve brings strong strategy and operational expertise along with extensive intellectual property experience. As President, Lori guides our product development strategy, as well as forging domestic and international distribution partnerships, directing sales, and managing marketing and public relations.

Our team also includes Scott Brient and Kyle Globerman, both patent lawyers with engineering degrees. Charles Wu, based in China, manages our overseas production including Quality Control/Quality Assurance. Additionally, our Houston-based team has expertise in logistics, EDI, large account services, quality control, social media, accounting, and finance.

Our corporate offices are located at 3101 Richmond Avenue, Suite 120, Houston, Texas 77098.