Worth Beauty’s mission is to significantly improve conventional beauty tools and methods through innovation, technology, and design. Our flagship product line is blendSMART, a first-of-a-kind automated rotating applicator system that delivers a natural, flawless makeup application every time. Today, with so much layering and buildable makeup coverage, consumers need honed techniques to achieve great results. Meet blendSMART, a time-saving and multifunctional tool that blends for you and puts the skills of a makeup artist in your own hand. Beauty automation will forever change your beauty routine.
Carol Martin, a former model and now cosmetic surgery consultant, invented the concept of the rotating makeup brush while she was suffering from a wrist injury. During our discovery and research, we tested sonic technology and determined that oscillating, vibrating and sonic pulsing were too abrasive and did not deliver flawless makeup application. We determined sonic brushes worked best for removing makeup and exfoliating. Conversely, makeup application required a new direction, or we’d like to say a NEW SPIN. Working closely with professional makeup artists, we confirmed rotating technology (@ 190 RPM) replicated the wrist motion of MUA and delivered consistently flawless results.
In 2015, blendSMART launched on the world’s largest home shopping network and impressively sold out in the US, UK, Italy, and Germany. Since the end of 2016, blendSMART has sold over 90,000 units and is available at Sephora.com, Dermstore, Beautybar and many other prestige beauty sites. In the spring of 2017, blendSMART launched on Sephora EU and expanded the spinning revolution into Europe. blendSMART received recognition as a 2015 QVC Customer Choice Beauty Award Nominee for best beauty innovation and was a finalist in the 2016 #beauty20 Los Angeles Award for Best Beauty Start-UP as well as a nominee for Influenster’s Choice Awards. blendSMART was a 2017 Foundermade Beauty Challenge Finalist.
Beyond launching our e-commerce programs last year, we started our retail expansion this year into department stores like Dillard’s and Von Maur as well as prestige boutiques. Please visit our retail page for stores near you. To ensure the best blendSMART experience and valid warranties, please only purchase our products from an authorized retailer or reseller.
Worth Beauty is led by Steve and Lori Machiorlette, a seasoned husband-wife team with experience from start-ups to established companies. As CEO, Steve brings strong strategy and operational expertise along with extensive intellectual property experience. As President, Lori guides our product development strategy, as well as forging domestic and international distribution partnerships, directing sales, and leading marketing and public relations as our company spokesperson. Our team also includes part owners Scott Brient and Kyle Globerman, both patent lawyers with engineering degrees. Charles Wu, based in China, oversees our oversea production including Quality Control/Quality Assurance. Additionally, our Houston-based team has expertise in logistics, EDI, large account services, quality control, social media, accounting and finance. For those with standout skills and a passion for beauty, we are always looking for the right team member to join our next-gen beauty and personal care company.
Worth Beauty, LLC is located at 3101 Richmond Avenue, Suite 120, Houston, Texas.
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