Powered by innovation, design and disruptive technology, our mission is to significantly improve conventional tools and methods for applying makeup and skincare products.
Our first product line is blendSMART, a time-saving and multi-functional applicator that puts the skills of a makeup artist in your own hand by blending your makeup for you. You use less makeup and less time, but achieve better results. It’s so simple, it’s smart.
Carol Martin, a cosmetic surgery consultant and former model, invented the concept of the rotating makeup brush while suffering from a wrist injury. From there, we created a patented technology that mimics the rotating motion that your wrist makes to blend makeup easier, faster and with consistently better results, regardless of skill level. During our discovery and research, we tested sonic technology but determined that oscillating, vibrating and sonic pulsing are not effective at applying makeup or skincare products, even though they are effective at removing makeup and exfoliating. Working closely with professional makeup artists, engineers, and designers for 2 years, we fine tuned our rotating technology to replicate the wrist motion that delivers consistently flawless results.
In 2015, blendSMART launched on the world’s largest home shopping network and impressively sold out in the US, UK, Italy, and Germany. Since the end of 2016, blendSMART has sold over 150,000 units and is available at Sephora.com, Dermstore, Revolve, Costco.com and many other prestige sites. In the spring of 2017, blendSMART launched on Sephora EU and expanded the spinning revolution into Europe. blendSMART received recognition as a 2015 QVC Customer Choice Beauty Award Nominee for best beauty innovation and was a finalist in the 2016 #beauty20 Los Angeles Award for Best Beauty Start-UP as well as a nominee for Influenster’s Choice Awards. blendSMART was a 2017 Foundermade Beauty Challenge Finalist.
Beyond launching our e-commerce programs last year, we started our retail expansion this year into department stores as well as prestige boutiques. To ensure the best blendSMART experience and valid warranties, please only purchase our products from an authorized retailer or reseller.
Worth Beauty is led by Steve and Lori Machiorlette, a seasoned husband-wife team with experience from start-ups to established companies. As CEO, Steve brings strong strategy and operational expertise along with extensive intellectual property experience. As President, Lori guides our product development strategy, as well as forging domestic and international distribution partnerships, directing sales, and managing marketing and public relations. Our team also includes part owners Scott Brient and Kyle Globerman, both patent lawyers with engineering degrees. Charles Wu, based in China, manages our overseas production including Quality Control/Quality Assurance. Additionally, our Houston-based team has expertise in logistics, EDI, large account services, quality control, social media, accounting, and finance. For those with standout skills and a passion for beauty, we are always looking for the right team member to join our next-gen beauty and personal care company. Our corporate offices are located at 3101 Richmond Avenue, Suite 120, Houston, Texas 77098.
To inquire about distribution or partnerships opportunities, please contact us at 844-664-3320 or email firstname.lastname@example.org
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Our Social Passions
While our core mission is to produce outstanding products, we are also committed to building an impactful relationship with our community. In particular, blendSMART has partnered with two philanthropic organizations that are especially close to our hearts. The first, Dress for Success, directly aligns with our mission to empower women. The organization helps women achieve economic independence by providing a network of support. By donating new and slightly used blendSMART brushes, we hope to help Dress for Success clients flawlessly blend their inner and outer beauty confidence.
We have a personal connection with our second sponsorship. Reading Aces, a nonprofit that promotes literacy among at-risk children, was founded by blendSMART founders, Lori and Steve Machiorlette’s daughter. Reading Aces promotes different kinds of blending: committed teen volunteers blend sounds, backgrounds, and communities to foster a love of reading in their elementary-aged participants. With the help of blendSMART and other’s generosity, Reading Aces continues to expand and spread its impact, touching hundreds of low-income students across Texas.